Going Green is Good For Business
Going green and adopting more environmentally-friendly and sustainable practices can have a positive effect on your business. Sustainable business practices create competitive advantage for your business and will also generate positive PR as your audience will see that your business has a conscious and is forward thinking.
Going green can also have a positive effect on your business financially. Sustainable business practices such as energy efficiency and waste reduction can reduce costs. Many consumers are environmentally-conscious and favour products and services which are created sustainably by businesses who behave ethically and responsibly.
Benefits of going green: reduced operating costs, greater efficiency, enhanced brand image, financial & investment opportunities, more prepared for future legislation, boosts employee morale, improved brand reputation, customer loyalty and financial incentives.
Sources: The Conversation, Forbes, Sage